In the era of globalization, cultural competition is the core competition. While the important symbol of culture competitiveness is the development level of culture industry. With its strong communication, penetration and influence, culture industry is becoming the major industry of enhancing city's soft power.
In fact, in the light of culture development this grand vision, each enterprise will certainly stir up big or small dream for the future. So, culture, what kind of attitude will it be appearing in front of us, changing the development track of the enterprise and lighten the soul of Ningbo this city?
As a culture manufacturing enterprise, national high and new technology enterprise, Zhejiang province cultural export key enterprise and Ningbo cultural development "1235" project key culture enterprise, in the name of culture, Guangbo create its own "culture territory".
Catch culture creativity express
In Guangbo people’s eyes, culture development and innovation not only has the significance of cause, but has the nature of the industry. Under the premise of putting enterprise revenue on the first place, we need to make efforts to realize and enlarge achieve culture economic benefits, strengthen the competence for enterprise development, how to make it? That is, regarding stationery industry as culture industry to cultivate.
By the coming of school opening in October 2010, Guangbo caught animation express, together with Pleasant Goat and Big Big Wolf. By using the elements of Pleasant Goat and Big Big Wolf for designing and producing, over 100 kinds of stationery products are being shown in domestic market. By its realistic modeling, humanized design and strict quality inspection system, Pleasant Goat stationeries like paster, rubber, color clay, folder, pencil sharpener, album, book cover and pen bag are given much attention.
With the success of joining hands with animation creative industry, Guangbo expects to grow up its business in this field. Rely on its large marketing network, logistics and distribution ability, release more good animation derivative products to channels and terminal market, help domestic especially Ningbo local animation enterprise make industrial chain bigger and stronger.
Around the management core of comprehensive stationery, Guangbo plans to actively cooperate with domestic animation upriver manufacturer, especially Ningbo excellent animation enterprise, establish strategic partnership, strengthen the integrated operation of production, supplies and sales, do well the terminal services of animation derivative products, enrich and perfect product chain, combine traditional stationery with animation derivative products, let traditional stationery industry fresh vigor and vitality, enhance the economic value of cultural original products, and raise the gain level of the enterprise.
Take the opportunity of publishing
Publishing is an important part of culture industry. As the domestic leading unit of printing industry, Guangbo is keen to see the significance of cultivating new economic growth point and promoting the enterprise better and faster development by taking this opportunity.
Therefore, early in 2007, Guangbo invested 10 million yuan importing international advanced fine books automatic production assembly line, making efforts to expand fine books program. By means of professional training on fine books technology, raise labor productivity, reduce raw material loss, reduce labor costs, greatly enhance product profit space, and increase additional value of products. Now, fine books program has become one of the most competitive products in Guangbo.
