“Guangbo Group will concentrate on speeding up independent innovation and developing independent brand.” After attended the provincial party congress, Wang Liping, president of Guangbo Group and representative of provincial party congress, revealed to the reporter. In future, Guangbo will realize the change from brand cooperative type to brand independent type, realizing the specific gravity of self-owned brand from the current 25% to 50% in the global market in five years.
On June 18, Wang Liping holds the meeting for company’s management layer, conveys provincial party congress’s spirit, and makes an agreement with decision layers. In future, focus on two things. One is creating international brand, and the other is speeding up independent innovation.
Started from office articles production, Zhejiang Guangbo Group, after registered Guangbo brand in 1996, not only successfully applied to stationery products like volumes and albums, but extended to new material, digital camera these six series that Guangbo brand involved. Its products have been exported to Europe and America, Middle East and South Africa these over 70 countries and regions. “After learning the report of provincial party congress on the discussion of private economy, we’re more confident and have clearer goal.” Wang Liping says, “These days, on one hand I learn and understand provincial party congress’s spirit, on the other side, rethink enterprise developing course. I think, the most urgent thing needs to be solved for the enterprise at present is to lift enterprise’s brand competitiveness by independent innovation.”
Now Guangbo has started to implement a new round brand lifting strategy. It is known that on the current basis of overseas selling point, Guangbo Group will set up overseas processing point by cooperative mode like merger and acquisition, and plan to retain local technique talents, increase overseas research and development force, devote to new product development and design, making self-owned brand occupy more market share. At present, digital frames developed by Guangbo digital electronic institute have been put into production in batches. It is introduced that Guangbo will open up digital image new results and share more market cake.
(Zhejiang Daily, June 21, 2007)
